Peter Rad


Peter Rad is an Australian born photographer whose award winning work has received critical acclaim worldwide. His work is featured in advertising campaigns, magazines and fine-art exhibitions.

He is continually inspired from his background in painting and a passionate love and understanding of the moving image. Peter carefully manipulates environments to create images that retain a realistic honesty.

Through his thorough execution of lighting, this documentation is embellished with a hyper-reality and theatricality. The images have become well known for their narrative quality, as well as a unique ability to highlight that most interesting split-second moment just before or after an action takes place.

Aside from his advertising work, Peter has been a faculty member in the MFA Photo & Related Media department, at the school of Visual Arts in New York City.

Peter lives in New York.

His clients include:

American Express, Ballantines Scotch, Channel 4 UK, Cheerios, Citco Markets, Deutsche Bank, EA Sports, EON Energy, Hertz, ITV, UK, Johnson & Johnson, La Française des Jeux, France, Microsoft, MasterCard, Nokia, Napster, New York Times, Philips, Orange, Rockport, Skyteam, Sony, SSGA Insurance, The Observer, UK, United Way, X Box

125 Magazine, 2wice Magazine, Architect, Arena, Big, Blender, Details, Fast Company, GQ Magazine, Harper’s Bazaar, Life Magazine, New York Magazine, T - New York Times Style Magazine, Oprah Magazine, Oyster, Portfolio Magazine, Proto Magazine